We’re excited to share that Driftwood Music Group (DMG) has acquired SoStereo. We’re joining a family-owned investment and operating company focused on music and entertainment,…Continue readingDriftwood Music Group Acquires SoStereo
This year at the Cannes Lions International Festival of Creativity, the SoStereo team hit the pavement. We wanted to get out of the meeting rooms,…Continue readingThe Sound of Cannes: What Marketing Insiders Actually Know About Sonic Branding
In a recent episode of What About The Music?, host Beto Azout sat down with Jane Cronk, Executive Creative Director at BBH USA, for a…Continue readingHow Music Shapes Unforgettable Advertising: Jane Cronk on What About The Music?
Google recently teamed up with Stephen Curry for the launch of the new special edition Fitbit Air, and we’re proud to have helped shape the…Continue readingSoStereo Brings the Sound to Google Fitbit Air’s Stephen Curry Campaign with R/GA
Every four years, the FIFA World Cup is introduced to the world through a single sound. But in 2026, that changes. For the first time…Continue readingWhy the 2026 World Cup Will Sound Different Before It Even Begins
Music often gets treated as a finishing touch in advertising, but for many creatives it plays a much bigger role. In this episode of What…Continue readingHow this one song helped sell an ad about an a**hole…
Independent artists today face a constant balance between creativity and opportunity. For many, sync licensing has become one of the most practical ways to expand…Continue readingWhat Independent Artists Think About Sync Licensing: A Conversation with Jackie Moontan
Identifying unexpected music with our sonic analysis tools. In a time where brands have the tools to do the expected, the optimized and the most…Continue readingBrands Who Took A Music Risk At Super Bowl LX Win Big
Radio used to break artists. A single spin could change a career. Today, that kind of discovery power has shifted and brands are closer to…Continue readingWhy Brands Have More Influence Than Record Labels
A$AP Rocky has always existed slightly ahead of the curve, but his latest chapter feels different. Louder. Rawer. Less interested in fitting neatly into hip-hop’s…Continue readingA$AP Rocky and the Rise of the New Alternative: Punk-Rap
Sometimes the best ads come from not taking things too seriously. We recently had the chance to work on a new spot for OGX that…Continue readingMansplaining, Music, and Making Brands Sound Good
SoStereo is proud to be part of the global storytelling of Emily in Paris Season 5, with our music featured in the opening episode, now…Continue readingThe Song We Added to the First Episode of the New Season of Emily in Paris
