Real music by real artists, real fast and easy.
Categories
Culture Stereobrands

What About The Music Podcast Back with Season 4

What About The Music returns for a forth season, continuing its mission of empowering brands, agencies and creators to unlock their creative potential through the…Continue readingWhat About The Music Podcast Back with Season 4

Categories
Culture News

The Sonic Stories of the Super Bowl: Are Brands Out of Touch with Audiences’ Music Tastes?

For brands, the Super Bowl isn’t just another platform for their ads. It’s much bigger than that – it’s an opportunity to become part of…Continue readingThe Sonic Stories of the Super Bowl: Are Brands Out of Touch with Audiences’ Music Tastes?

Categories
Clients Culture News

Video: The Impact of Music in Advertising

Commercials move us, make us cry, make us laugh, make us question and excite us. In the end, they all want to deliver a message…Continue readingVideo: The Impact of Music in Advertising

Categories
Artists Culture News

SoStereo Presents: Sounds of the World—A Global Playlist Series from REAL Artists You Won’t Want to Miss!

Introduction We’re rolling out a brand-new content series called “SoStereo Presents: Sounds of the World.” Why? Because we have a diverse catalog of real artists…Continue readingSoStereo Presents: Sounds of the World—A Global Playlist Series from REAL Artists You Won’t Want to Miss!

Categories
Culture News Tech

Why do brands keep using Orchestral music on ads if it’s the least effective?

What the data says about 2022’s Greatest Sporting Events, and the Ad-Music we Loved & Hated It’s that time of year again folks; The Super…Continue readingWhy do brands keep using Orchestral music on ads if it’s the least effective?

Categories
Culture News

Season 3 Episode 8 of ‘What About The Music’ Podcast

With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production…Continue readingSeason 3 Episode 8 of ‘What About The Music’ Podcast

Categories
Culture News

Season 3 Episode 7 of ‘What About The Music’ Podcast

Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising.…Continue readingSeason 3 Episode 7 of ‘What About The Music’ Podcast

Categories
Culture News

Season 3 Episode 5 of ‘What About The Music’ Podcast

Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and…Continue readingSeason 3 Episode 5 of ‘What About The Music’ Podcast

Categories
Culture News

Season 3 Episode 4 of ‘What About The Music’ Podcast

Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele…Continue readingSeason 3 Episode 4 of ‘What About The Music’ Podcast

Categories
Culture News

Season 3 Episode 3 of ‘What About The Music’ Podcast

Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality…Continue readingSeason 3 Episode 3 of ‘What About The Music’ Podcast