For brands, the Super Bowl isn’t just another platform for their ads. It’s much bigger than that – it’s an opportunity to become part of…Continue readingThe Sonic Stories of the Super Bowl: Are Brands Out of Touch with Audiences’ Music Tastes?
Culture
Commercials move us, make us cry, make us laugh, make us question and excite us. In the end, they all want to deliver a message…Continue readingVideo: The Impact of Music in Advertising
Introduction We’re rolling out a brand-new content series called “SoStereo Presents: Sounds of the World.” Why? Because we have a diverse catalog of real artists…Continue readingSoStereo Presents: Sounds of the World—A Global Playlist Series from REAL Artists You Won’t Want to Miss!
What the data says about 2022’s Greatest Sporting Events, and the Ad-Music we Loved & Hated It’s that time of year again folks; The Super…Continue readingWhy do brands keep using Orchestral music on ads if it’s the least effective?
With 20+ years of production experience; Tanya LeSieur is working at the intersection of culture, marketing, creativity, technology, and media. Tanya is currently the head of production…Continue readingSeason 3 Episode 8 of ‘What About The Music’ Podcast
Ad Age Small Agency of the Year’s Tasha Cronin, head of production at Mojo Supermarket, joins the podcast to break down the significance of music in advertising.…Continue readingSeason 3 Episode 7 of ‘What About The Music’ Podcast
Award winning Creative Directors Bryan Barnes & Shannon Murphy at adam&eveDDB join the podcast to break down the music-for-ads industry. With experience working with brands like JetBlue, Volkswagen, Molson Coors, and…Continue readingSeason 3 Episode 5 of ‘What About The Music’ Podcast
Founder and CEO of amp Michele Arnese joins Beto Azout to discuss all things sonic branding. With decades of experience in the advertising sector, Michele…Continue readingSeason 3 Episode 4 of ‘What About The Music’ Podcast
Award winning industry executive Jon Drawbaugh, Head of Production at Argonaut, joins Beto Azout to unlock the power of music. With a history of producing high-quality…Continue readingSeason 3 Episode 3 of ‘What About The Music’ Podcast
Award winning creative, speaker, author, and host Bernice Chao joins Beto Azout to discuss the importance of music in advertising and current trends. In this…Continue readingSeason 3 Episode 2 of ‘What About The Music’ Podcast