The Client:
TBWA\Media Arts Lab is no stranger to creating iconic campaigns for Apple. Named one of the most innovative companies in advertising, the agency is constantly coming up with exceptional ways to promote the brand.
The Brief:
SoStereo was approached by TBWA\Media Arts Lab to present two tracks for the Apple ‘Our Stories’ campaign – a celebration of pioneers during Black History Month. The selected tracks would be ‘Overgrown‘ and ‘Deep’ by Ivy Sole.
The Outcome:
With the help of SoStereo, TBWA\Media Arts Lab found the perfect song to back the Apple spots. The sultry & soulful R&B track took both Zerina Akers’ and Ethiopia Habtemariam’s stories to a deeper level, elevating the emotions behind the campaign.
The Artist:
Ivy Sole is a singer/rapper that takes a unique approach to hip-hop music. Ivy’s sound pulls from several influences, from rap and gospel to soulful R&B. The rapper’s music has been previously used by several agencies for Nike, Hennessy, and Adobe campaigns.
SoStereo strives to spread the significance of Black History Month and amplify the voices of Black artists. We’re proud to partner with brands that share these stories and continue to educate the world.
