Commercials move us, make us cry, make us laugh, make us question and excite us. In the end, they all want to deliver a message and make us connect with their brands.

But behind them, there is something that makes everything possible… MUSIC!

The one that has an effect on our brain and allows us to dance, be in one mood or another, dream, fall in love, and much more! Music drives engagement and affects behaviour.

Below we share a video that proves just how important it can be for brands to properly leverage it.