R/GA approached SoStereo at the start of the new year for help with an Instagram campaign. The collection of thirteen reels would be called the “Creator Lab” series and give content creators a platform to provide advice to fellow creatives, being shared across Instagram’s @Creators profile & creators webpage. Each spot would be backed by one of two tracks, the music playing a key role by magnifying the stories behind each reel.
R/GA is a global agency that harnesses design, technology, data, and creative strategy to generate new value for brands, working with clients like Verizon, Reddit, and Nike. SoStereo has worked closely with R/GA in the past for Samsung and Mailchimp campaigns featuring tracks from various SoStereo artists.
With the help of SoStereo, R/GA found the perfect songs to back the thirteen spots from the Instagram “Creator Lab” campaign.
SoStereo paired the soulful rhythms of Kallitechnis and the melodic beats of James Lindsey with each of the reels. The powerful combination provided each video with the ability to eloquently deliver its intended message, whether offering content creation advice or diving into the background of each creator.